{"id":1853,"date":"2017-11-27T16:21:44","date_gmt":"2017-11-27T15:21:44","guid":{"rendered":"https:\/\/www.streetartfactory.eu\/maua\/"},"modified":"2018-06-11T18:41:55","modified_gmt":"2018-06-11T16:41:55","slug":"maua","status":"publish","type":"page","link":"https:\/\/www.streetartfactory.eu\/en\/maua\/","title":{"rendered":"MAUA"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image=”1765″ background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1512054835533{margin-bottom: 80px !important;}”][vc_column][vc_empty_space height=”200px”][vc_single_image image=”1830″ img_size=”” qode_css_animation=””][vc_empty_space height=”180px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”5\/12″ offset=”vc_col-lg-offset-1 vc_col-md-offset-1″][vc_column_text]MAUA – Museum of AugmentedUrban Art<\/strong> – is an open-air gallery, outside the center of Milan, which consists of over 50 works of street art animated in augmented reality.[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]MAUA was born thanks to the Public Call for tenders \u2013 pheriphery sector funded by the City of Milan<\/strong>, with which were selected and funded, between over 150 proposals received, 14 cultural projects for the areas of Giambellino-Lorenteggio, Adriano-Padova-Rizzoli, Corvetto-Chiaravalle-Porto di Mare, Niguarda-Bovisa e Qt8-Gallaratese<\/strong>.[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]The operas featured in MAUA Museum have been directly selected by the citizens, during an unprecedented experiment in participative curation resulting in a public discussion on the perception and value of street art works for the urban environment.
\nThese works have been mapped and documented during photography workshop<\/strong> by students and members of the local residents’ associations, together with professors from the CFP Bauer school and from each of the 5 districts; as a final output, 10 most representative works were selected.[\/vc_column_text][\/vc_column][vc_column width=”5\/12″][vc_column_text]<\/p>\n

A WIDE-SPREAD OPEN-AIR MUSEUM OUT OF THE ORDINARY ROUTES<\/h4>\n

[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]50 young animation designers then processed the images during an augmented reality workshop<\/strong>, and produced 50 unpublished digital contents that today animate the selected works.[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]Today the works of the MAUA are freely usable by consulting the complete map below, on the Bepart app or on the catalogue available at BASE Milano from December 17, 2017.<\/strong>[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]The project was conducted and managed by a network of partners counting the social cooperative Bepart<\/strong> (leader), the center for culture and creativity BASE Milano<\/strong>, the Terre di Mezzo<\/strong> publishing house, the Bauer photography school<\/strong>, the PUSH<\/strong> design laboratory. and the Arrigo and Pia Pini Foundation<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#f5f5f5″ z_index=”” css=”.vc_custom_1511979937322{margin-top: 50px !important;padding-top: 50px !important;background-color: #f5f5f5 !important;}”][vc_column width=”1\/6″ offset=”vc_col-lg-offset-2″][vc_single_image image=”1773″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.comune.milano.it\/wps\/portal\/ist\/it”][\/vc_column][vc_column width=”1\/6″][vc_single_image image=”1771″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/bepart.net\/”][\/vc_column][vc_column width=”1\/6″][vc_single_image image=”1775″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.wepush.org\/”][\/vc_column][vc_column width=”1\/6″][vc_single_image image=”1777″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”http:\/\/www.avanzi.org\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#f5f5f5″ css=”.vc_custom_1511980150284{margin-bottom: 50px !important;padding-top: 10px !important;padding-bottom: 50px !important;background-color: #f5f5f5 !important;}” z_index=””][vc_column width=”1\/6″ offset=”vc_col-lg-offset-2 vc_col-md-offset-2″][vc_single_image image=”1779″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”http:\/\/www.cfpbauer.it\/”][\/vc_column][vc_column width=”1\/6″ offset=”vc_col-lg-offset-0″][vc_single_image image=”1781″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”http:\/\/libri.terre.it\/”][\/vc_column][vc_column width=”1\/6″][vc_single_image image=”1783″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”http:\/\/base.milano.it\/”][\/vc_column][vc_column width=”1\/6″][vc_single_image image=”1785″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”http:\/\/pinifoundation.com\/”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_column_text]<\/p>\n

HOW TO VISIT THE MAUA<\/h4>\n

[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n

Enjoy the AR works directly on the street:<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” padding_top=”50px” padding_bottom=”50px” css=”.vc_custom_1511980015451{margin-bottom: 0px !important;}” z_index=””][vc_column width=”1\/3″][vc_empty_space height=”50px”][vc_single_image image=”1547″ img_size=”200×200″ alignment=”center” qode_css_animation=””][vc_text_separator title=”1″ title_align=”separator_align_left” border=”no” title_color=”#5eb6dc” background_color=”#ffffff”][vc_column_text]Download the Bepart APP for free on Android or iOS stores[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”50px”][vc_single_image image=”1551″ img_size=”200×200″ alignment=”center” qode_css_animation=””][vc_text_separator title=”2″ title_align=”separator_align_left” border=”no” title_color=”#5eb6dc” background_color=”#ffffff”][vc_column_text]Locate the works on the walls and frame them on your screen[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”50px”][vc_single_image image=”1551″ img_size=”200×200″ alignment=”center” qode_css_animation=””][vc_text_separator title=”3″ title_align=”separator_align_left” border=”no” title_color=”#5eb6dc” background_color=”#ffffff”][vc_column_text]Surprising animations will pop up of the walls![\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” css=”.vc_custom_1511980031191{padding-top: 50px !important;}” z_index=””][vc_column][vc_column_text]<\/p>\n

If you can’t make it to the place of the artworks, no worries: use the catalogue.<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” padding_top=”50px” padding_bottom=”50px” css=”.vc_custom_1511980047415{margin-bottom: 50px !important;padding-bottom: 50px !important;}” z_index=””][vc_column width=”1\/3″][vc_empty_space height=”50px”][vc_single_image image=”1555″ img_size=”200×200″ alignment=”center” qode_css_animation=””][vc_text_separator title=”1″ title_align=”separator_align_left” border=”no” title_color=”#5eb6dc” background_color=”#ffffff”][vc_column_text]Download the Bepart APP and find your favourite works in the book[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”50px”][vc_single_image image=”1557″ img_size=”200×200″ alignment=”center” qode_css_animation=””][vc_text_separator title=”2″ title_align=”separator_align_left” border=”no” title_color=”#5eb6dc” background_color=”#ffffff”][vc_column_text]Open the app and Frame the image[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”50px”][vc_single_image image=”1559″ img_size=”200×200″ alignment=”center” qode_css_animation=””][vc_text_separator title=”3″ title_align=”separator_align_left” border=”no” title_color=”#5eb6dc” background_color=”#ffffff”][vc_column_text]Enjoy[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#f5f5f5″ css=”.vc_custom_1528733998402{padding-top: 50px !important;background-color: #f5f5f5 !important;}” z_index=””][vc_column][vc_column_text]You can try the app just using the following pictures. Do you see anything?[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#f5f5f5″ css=”.vc_custom_1528734016816{padding-bottom: 20px !important;background-color: #f5f5f5 !important;}” z_index=””][vc_column width=”1\/3″][vc_empty_space height=”50px”][vc_single_image image=”1985″ img_size=”full” add_caption=”yes” alignment=”center” onclick=”link_image” qode_css_animation=”” qode_hover_animation=”zoom_in”][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”50px”][vc_single_image image=”1986″ img_size=”full” add_caption=”yes” alignment=”center” onclick=”link_image” qode_css_animation=”” qode_hover_animation=”zoom_in”][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”50px”][vc_single_image image=”1987″ img_size=”full” add_caption=”yes” alignment=”center” onclick=”link_image” qode_css_animation=”” qode_hover_animation=”zoom_in”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#f5f5f5″ css=”.vc_custom_1528734029035{padding-top: 30px !important;padding-bottom: 50px !important;background-color: #f5f5f5 !important;}” z_index=””][vc_column width=”1\/3″][vc_empty_space height=”10px”][vc_video link=”https:\/\/www.youtube.com\/watch?v=gBLRqToKgXU”][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”10px”][vc_video link=”https:\/\/www.youtube.com\/watch?v=eqo8x4-J-SE”][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”10px”][vc_video link=”https:\/\/www.youtube.com\/watch?v=ec86RqrBRho”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff” css=”.vc_custom_1528734092261{padding-top: 50px !important;background-color: #ffffff !important;}” z_index=””][vc_column][vc_column_text]<\/p>\n

The Map<\/h4>\n

Click on the pins to find out more AR operas.<\/p>\n

Have fun![\/vc_column_text][vc_empty_space height=”60px”][vc_raw_html]PGlmcmFtZSBzcmM9Imh0dHBzOi8vd3d3LnN0cmVldGFydGZhY3RvcnkuZXUvbWFwcy9taWxhbm8uaHRtbCIgd2lkdGg9IjEwMCUiIGhlaWdodD0iNTAwIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3dmdWxsc2NyZWVuPSJhbGxvd2Z1bGxzY3JlZW4iPjwvaWZyYW1lPg==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” padding_top=”50px” padding_bottom=”50px” css=”.vc_custom_1522161292482{margin-bottom: 80px !important;padding-bottom: 50px !important;}” el_id=”formprenota” z_index=””][vc_column width=”5\/6″ offset=”vc_col-lg-offset-1 vc_col-md-offset-1″][vc_empty_space height=”30px”][vc_column_text]<\/p>\n

BOOK A TOUR TO DISCOVER THE WORKS IN ONE OF THE FIVE DISTRICTS<\/h4>\n

[\/vc_column_text][vc_empty_space height=”30px”][vc_column_text]Follow MAUA<\/strong> on Eventbrite to discover the next tours and buy your ticket now![\/vc_column_text][vc_empty_space height=”50px”]Eventbrite<\/a>[vc_empty_space height=”50px”][vc_column_text] <\/p>\n

In the meantime, follow MAUA also on facebook<\/strong><\/a> and instagram<\/strong><\/a> and subscribe to the BEPART newsletter<\/strong><\/a> to not miss any updates. The tours will be activated with a minimum of 10 and a maximum of 40 registered people, with a contribution of \u20ac 12 per person.<\/p>\n

 <\/p>\n

Why the cost of the ticket?<\/strong><\/p>\n

 <\/p>\n

Part of the proceeds of the guided tours remains in the neighborhoods: with your contribution we support local non-profit organizations in urban regeneration projects and community services development.[\/vc_column_text][vc_empty_space height=”50px”][vc_column_text]<\/p>\n

For more information on the project visit Bepart<\/a> or write us at info@bepart.net<\/a><\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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