The experience launched through “Palermo Città Aumentata” is landing in the suburbs of Milan.

Thanks to the Municipality of Milan and its call “Bando alle periferie” that recently funded 14 cultural projects in the areas of Giambellino-Lorenteggio, Adriano-Padova-Rizzoli, Corvetto-Chiaravalle-Porto di Mare, Niguarda-Bovisa e Qt8-Gallaratese, the “Augmented Street Art” arrived in Milan.

Designed by a consortium including the social cooperative Bepart (leader), PUSH, the cultural and creativity center BASE Milano, the publishing house Terre di mezzo Editore, the school of photography Cfp Bauer and the Foundation Arrigo e Pia Pini, the project “Milano Città Aumentata”includes very different activities: photography workshops, mapping of the urban art heritage in the 5 areas, animation design labs for the realization of augmented reality works, a paper catalog, a digital map with the opportunity to register for guided tours in the first widespread museum of augmented street art, an exhibition and much more.

During the first weeks of October we realized the street art photography and mapping workshops envolving many boys and girls from different local organisations. More than 200 works were documented and 50 were adopted by the participants of the animation design and augmented reality workshop. Video, 3d models, sounds and animations were used to make 50 new digital pieces of art . Everyone will enjoy them very soon using the augmented reality just in front of the original murals made by some the most important Italian artists, such as Pao, Sonda, Nais, SeaCreative, Volks Writers, Ema Jons, Luz, Orticanoodles, Zed1 and many others.
Now we’re working on the design and production of the catalogue and the organization of the final exhibition. Street Art Factory will soon host, in its augmented reality section, a new page dedicated to the project in Milan, providing information about the programme of the events and a digital map useful to find the works and to book a guided tour.

Stay tuned!